How to Establish a Strong Digital Presence for Your Small Business

While it's exciting to start a new business, there are a lot of things to think about. One of the most important is establishing a strong digital presence. In today's age, having an online presence is essential for any business - small or large. By neglecting to focus on your digital strategy, you could be missing out on a host of potential customers.

Don't worry, though - we're here to help. In this blog post, we'll be discussing three key elements of a strong digital presence: visual identity, custom website, and focussed advertising. Let's get started.

A Strong Visual/Brand Identity

A strong visual identity is important for any business. But it is especially important for small businesses. A visually cohesive brand helps customers remember your business and makes you look more professional. When designing your visual identity, it's important to consider using a consistent color scheme and font family across all of your marketing materials. We recommend starting with and investing in a professional logo - first impressions count..

Your visual identity and logo will serve as the foundation for your online presence and across your entire business, so it's important to get it right.

A Custom Website

it's not enough to just have a website - you need to have a responsive website. A custom website designed specifically for your business helps you stand out from the crowd and allows you to show off your brand identity. It also allows you to control the user experience from start to finish, and ensure that potential customers can easily find the information they need.  Custom websites just look better than a templates.

Custom sounds expensive. But, luckily, that's not always the case. If you work with a skilled agency team, you can often get a custom website for a fraction of what you might think.

Focussed Advertising

Finally, once you have your visual identity and website, it's time to think about advertising. While the first two points are crucial, they won't do much good if nobody knows anything about your business. This is where a well-executed advertising campaign can do wonders - but only if it's done well.

The key is targeting the right audience with the right message. And, by tracking your advertising campaign data, you can adjust your strategy on the fly to get the best results. Again, an advertising campaign doesn't need to break the bank. We recommend small businesses focus on one or two platforms to begin. Trying to be everywhere simultaneously is expensive. We at Lot17 don't lock you into yearly contracts. You can give it a shot and cancel anytime if you're not happy with the results.


There you are. The three key elements of a strong digital presence for your small business. By investing in these elements, you can set your business up for success. Contact us today and let's chat about how we can help you take your business to the next level.

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