A revised, modern look for an established community attraction.
Since 1934, Chicopee has been creating unique, fun-filled experiences for skiers and snowboarders in Waterloo Region. With a desire to update their visual identity and website, Chicopee collaborated with Loft17 Creative. Contemporary expectations in mind, a new visual identity was crafted. This was followed by and a modern, user-friendly website, updated site signage, videography/animation and traditional advertising. Care was taken to maintain/respect a visual connection with Chicopee’s rich heritage.
"Loft17 was easy to work with, delivered on time and exceeded our expectation."
Bill Creighton, CEO