Out with the old, in with the nü!

Loft17 assisted Waterloo Mattress Ltd. with entry into the bed-in-a-box market. The campaign included the creation of a visual identity for the brand, "nü," as well as packaging and other print peripherals. A Shopify e-commerce website was established for product retail. Animated vignettes, Google advertising, and social media were leveraged to introduce the brand. 

Project Scope Included:

  • Website design
  • E-commerce
  • Packaging
  • Animation
  • Photography
  • Social media advertising

"A great brand launch and advertising campaign - These guys are creative." Kathie Lodin, Operations Coordinator

Nu Logo and Package design next to a bed

Shopify E-commerce Website & Digital Ad Campaign

Nu Website Home Page, Cart, and Product Page

Animated Vignettes

Play Button Nu Sleeping Video Thumbnail
Play Button Nu Mattress Video Thumbnail
Play Button Nu Service Video Thumbnail

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