Loft17 assisted Waterloo Mattress Ltd. with entry into the bed-in-a-box market. The campaign included the creation of a visual identity for the brand, "nü," as well as packaging and other print peripherals. A Shopify e-commerce website was established for product retail. Animated vignettes, Google advertising, and social media were leveraged to introduce the brand.
Project Scope Included:
Social media advertising
"A great brand launch and advertising campaign - These guys are creative."
Kathie Lodin, Operations Coordinator